From camp kids to clients’ children to inquiring minds have asked me about pursuing a career in photography. Absolutely, positively, yes. A degree in photography? Nope.
How do those two answers go hand in hand? Instead of a degree in photography, I have encouraged business or marketing. After all, those with a passion for the art will teach themselves the science via You Tube, “Digital Photography for Dummies,” or there are plenty of online classes through Creative Live that are inexpensive and the best way: practice, practice, practice. It’s the business side of things that’s the real challenge.
Until recently, I have never discouraged college. After all, an academic foundation in business and marketing is incredibility insightful and useful to running a photography business! I still believe in education, but it does not necessarily have to be acquired through a university, especially if career aspirations are not of the law, engineering or science. Oftentimes learning from someone who has not just been there and done that, but is still making it happen is the best education there is - real world experience and expertise.
Coupled with the fact that more than 90% of those who call themselves photographers are doing so on a very part-time basis or rarely get paid for their talent, I have started a Mastermind: Calculated Shot. Photographers wanting to take their passion and start making a profit can do so in a shorter amount of time through my experience, my stories and my calculated formulas.
Calculated Shot is starting off as a two-day Mastermind retreat in Broken Bow, Oklahoma, giving already-great photographers a healthy start to their business. It will provide just as much value to those who are presently operating a not-so-profitable photography gig, as well.
If you or someone you know is dreaming of a profitable, sustainable photography business, giving them the financial freedom to pursue their dreams, send them my way to get this party started.
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